Market development of stand-up pouches from 1996 to 2023 in Europe. (Source: Schönwald Consulting)
In his presentation, “Stand-Up Pouches on the Way to the Future,” Jörg D. Schönwald from SCHÖNWALD CONSULTING discussed the impressive market development of stand-up pouches in Europe, whose usage has increased more than twentyfold from 1996 to 2023, reaching 59 billion units. He analyzed market growth in the segments of food, pet food, beverages, and non-food products, with a growing trend toward pouches with spouts, and examined the laminate materials used. He identified key future drivers for the success of stand-up pouches, particularly in their sustainability, versatility, user-friendliness, consumer acceptance, cost-efficiency, differentiated marketing opportunities, and advancements in production. To the surprise of experts, he determined that over 50% of the pouches are already mono-material based. Now they "only" need to be recycled.
This highlights that recyclable mono-materials are a key prerequisite for more sustainable solutions in stand-up pouches. Technological advances, especially in barrier properties, are continually broadening their range of applications. Printing techniques like digital printing on pre-made pouches even enable production from a quantity of just one piece. More and more premium products are opting for stand-up pouches to package food, pet food, beverages, and cosmetics attractively and practically. The growing online trade is further reinforcing this trend: thanks to their minimal storage requirements and low transport volume, the lightweight, durable pouches are ideal for shipping while offering consumers high functionality and ease of use.
Preparations are already underway for the 9th European Stand-Up Pouch Conference in two years, which will showcase further sustainable, practical, and cost-efficient solutions.
Weitere Informationen und Zugang zu den Vortrags-Mitschnitten gibt es unter: innoform-coaching.de/en/tagung/8th-european-stand-up-pouch-conference-easy-to-use-2024
